This growth is driven by both online and land-based gambling sectors, though online platforms are experiencing more rapid expansion.
Online Gambling Surge
Online gambling revenue is expected to reach €51.1 billion in 2025, accounting for 40% of the total European GGR. This shift reflects changing consumer preferences and advancements in technology, making online platforms more accessible and user-friendly. Mobile devices play a significant role, generating 58% of online gambling revenue.
Land-Based Gambling
Despite the rise of online platforms, land-based gambling remains robust, with projected revenues of €76.6 billion in 2025. Casinos, gaming machines, and lotteries continue to attract players seeking traditional gambling experiences. However, the sector faces challenges from stricter regulations and changing consumer habits.
Regulatory Developments
The European Union has been actively working on harmonizing gambling regulations across member states to ensure consumer protection and fair play. Initiatives focus on responsible gambling practices, data protection, and combating illegal gambling activities. Countries like Sweden, Finland, and Denmark have implemented effective regulatory frameworks, leading to higher online gambling penetration rates.
